Max Mara The Cube, focused on the down jacket, is an integrated system of outerwear and accessories born in 2008. The Max Mara The Cube’s design is so innovative that it has been “boxed” into the display cases at the Berlin State Museums and New York’s FIT, as a “cult object” in the “Fashion and Technology” exhibitions.
Max Mara means camel hair. Some of our most legendary coats are made from fibres obtained from the natural combing of camel hair. Any excess fabric from processing is recovered and upcycled to produce the Cameluxe, an ultra-fine padding for a new generation of The Cube.